Rural markets offer great scope for a concentrated marketing effort because of the recent increase in rural incomes and the likelihood that such incomes will increase faster because of better production and higher prices for agricultural commodities. Rural Marketing is a developing concept, and as a part of any economy has untapped potential that’s why Gramin Mitra, CSIR-CIMFR, Dhanbad, took the challenge to boost rural product sales and service through its online portal.
The Gramin E-Bazar portal completely expels middlemen from the selling and purchase system. The direct benefit will be both for the rural artisan & craftsman along with its customers, as they will be able to purchase directly from them.
By this artisan & craftsman will get actual value for there hard work and buyer value for there money.